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Section 5 of the FTC Act prohibits unfair or deceptive acts or practices (UDAP) in or affecting commerce. The OCC, FDIC, and FRB apply UDAP standards to their supervised institutions. Sections 1031 and 1036 of the Dodd–Frank Act prohibit unfair, deceptive, or abusive acts or practices (UDAAP). The CFPB applies UDAAP standards to their supervised institutions.
A bank’s advertising, promotional materials, and disclosures must comply with applicable laws and regulations. Yet, in spite of providing compliant disclosures in a clear, balanced, and timely manner,
ICBA members across the country have been threatened with UDAP/UDAAP violations during examinations and have been subject to lawsuits in several states.
Prudential regulators have recently characterized certain legally disclosed and allowed fees as “unavoidable,” “a surprise,” and therefore illegal. Under the threat of UDAP/UDAAP violations, community banks have been forced to conduct look-backs and provide restitution on practices previously examined without prior scrutiny, criticism, warnings, or findings. ICBA is aggressively pushing back on the punitive and retroactive nature in which UDAP/UDAAP has been used by federal regulators.