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ICBA communicates its multifaceted membership benefits and policy positions to all community bankers through a variety of outreach methods. To increase engagement and expand membership value, each member bank has two defined points of contact within the Member Relations team, a Member Relations Officer and a Member Relations Director. The Member Relations team is also responsible for recruiting and engaging with non-member banks to strengthen overall ICBA membership.
ICBA’s educational offerings play a critical role in strengthening membership. ICBA’s timely, high-quality and relevant educational programs and services are designed to promote community bank growth and prosperity. ICBA Education provides professional development and educational choices for bankers in all roles at a community bank. Educational products and events are designed to help community bankers successfully overcome the ever-changing challenges of the banking industry.
ICBA has developed nine certification institutes that require attendees to meet predetermined qualifications to attain certification in critical areas of internal audit, compliance, BSA/AML, enterprise risk, security, technology and lending (commercial, consumer, credit analysis). The Bank Director Program delivers specialized instruction and resources to community bank directors across the country. Additionally, ICBA Education’s Online Training Library serves 425+ online courses to more than 77,000 individual learners.
All ICBA’s efforts are centered around the association’s core mission: “To create and promote an environment where community banks flourish.” The Member Relations Team endeavors to integrate the association as a strategic partner and resource for all community banks.