ICBA offers ready-to-use marketing tools that community bankers can use in October via its Marketing Resource Center.
Details: The MRC’s monthly content planner contains:
A customizable news release for Cybersecurity Awareness Month.
Downloadable social media graphics for fall and Halloween.
Bank Locally Assets: ICBA recently added Bank Locally assets to the MRC to help ICBA members communicate the advantages of community banking, including a playbook that shares how to support the nationwide movement, an employee-facing video that shows bank employees the importance of their role, and video tags that complement digital content.
Background: Launched last fall, the MRC brings member banks valuable, vetted marketing materials to better tell their stories, including videos, social posts, ads, public relations resources, guidelines, and yearly planning tools.
